Hey, I'm Felicia Cheong, born and raised in Petaling Jaya, Malaysia. What started off as a beauty blog in 2015 has now developed to become a mixture of lifestyle, travel and beauty! I write the stuff that I love and share opinions to people I care about. I work hard everyday to create content that bring value to my readers and surprisingly, people are starting to trust the things I say, as far as I'm concerned. Among my friends, they know me as the huge Tiger Balm addict because it reminds me of home and my childhood. Plus, for almost a year now, I am casually into fitness (notice the word "casually"). I am always working to keep body as healthy and active as it can possibly be - I workout 3-4 times a week (Muay Thai, Hot Yoga, Hot Pilates and Spinning) and I try to take healthier food options.

When I'm not a blogger, I'm a Social Media Strategist Team Lead at an award winning digital agency in Kuala Lumpur. I've worked closely with multiple luxury beauty brands and currently managing social media platforms for several large scale retail supermarkets in Malaysia.

I appeared in the following publications: Women's Health (Msia), Elle.my, Says.com and Tongue In Chic.

If you need more information on what I do, please feel free to hit me at iamfeliciacheong@gmail.com.